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LCBO suggests lifestyle signage

Ward 1 Coun.  Jim Lane has a problem with revised signage on the new LCBO building.

“I don’t need seven signs to tell me where the liquor store is,” he told town council at its Monday meeting.

Planning director Terrance Glover presented council with a recommendation on how to revise signage on the new Liquor Control Board of Ontario building on Regional Road 20.

LCBO has applied for a variance from the sign bylaw.

The variance was deferred last month to allow the director to talk to the LCBO about ways to improve the look of the building’s exterior.

Glover said the LCBO is interested in adding “lifestyle signs which will enhance the animation on the street and driveway approach.”

Lane said he was not impressed with what was proposed.

Glover asked council to approve a conceptual variance and allow him to approve what is finally put up.

He would like to see the street animation more tailored to Pelham. He did praise LCBO for their co-operation so far.

Ward 3 Coun. John Durley said the building looks like a penitentiary but he was glad to hear LCBO was willing to listen.

Mayor Dave Augustyn broke a tie vote to approve the variance and the planning director’s role.

The new store is expected to open in October.

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