Meridian Credit Union buys community centre naming rights

Aerial view of the community centre construction site, March 2 2018. HOO-AHH DRONE PHOTO

$1 million dollar pledge sees new centre renamed “Meridian Community Centre”


According to a Town of Pelham news release, Meridian Credit Union has agreed to donate $1 million dollars to the Town of Pelham’s community centre fundraising initiative, in return receiving naming rights to the facility. Town officials and Meridian representatives were on hand at the centre’s construction site on Thursday to make the announcement. In an unprecedented move, the Town neither invited the Voice to attend the event nor informed the paper that it would occur.

The news release does not specify whether full payment by Meridian has already been made, or whether the credit union will make a series of payments over a number of years. Also unspecified is whether the naming rights have been purchased in perpetuity, or for a set term, such as 10 or 20 years.

The release goes on to state that a street north of the centre will be named “Meridian Way” by order of Town Council.

Interkom Smart Marketing, the firm hired by Pelham to oversee its community centre fundraising, is paid a 10 percent fee for its efforts. However, responding to request for comment on Monday afternoon, March 12, Meridian spokesperson Scott Windsor said that the credit union would “not be disclosing the terms and conditions of our contractual agreement with the Town of Pelham.”

Town of Pelham Public Relations and Marketing Specialist Marc MacDonald did not reply to a request for comment.

Updated to include Meridian Credit Union comment that it will not disclose the conditions of its pledge.


In this week’s edition, we ask readers whether they would consider donating to the community centre’s fundraising campaign.

Have your say here.

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